Senior growth leadership without another full-time executive.
A Fractional Chief Growth Officer takes responsibility for how the different parts of growth work together. That includes strategy, positioning, sales, business development, marketing, people, systems and execution.
Straxor works inside the business at the level of involvement required, helping identify where growth is getting stuck and what needs to happen next.
What is a Fractional Chief Growth Officer?
A Fractional Chief Growth Officer is a senior growth leader who works with a business on a part-time or fractional basis rather than as a full-time employee. Their role is to look across the entire growth function and make sure strategy, sales, marketing, business development, people and systems are working toward the same commercial objectives.
The business gains senior growth capability without needing to immediately employ another permanent executive. The involvement scales to what the business actually needs right now, and adjusts as the situation changes.
Growth is bigger than marketing.
Strategy
Positioning
Sales
Business development
Marketing
People
Systems and CRM
Execution
Someone needs to own how growth works together.
Many businesses already have marketing activity, salespeople, agencies, networking, referral partners, software, a CRM and staff. What they often don't have is anyone with overall responsibility for ensuring those activities work together.
Each piece can be running, and running well, while the business still grows slowly or inconsistently. That's usually a coordination problem, not an effort problem. A Fractional Chief Growth Officer exists to own that coordination and turn activity into a coherent growth strategy.
How is a Fractional CGO different?
Different growth roles solve different problems. Each of these has value. The question is which one your business actually needs.
Marketing agency
Business coach
Fractional CMO
Consultant
Fractional Chief Growth Officer
When might you need a Fractional Chief Growth Officer?
Growth has plateaued
Marketing is active but sales remain inconsistent
Everything still comes back to the owner
Your sales or BD team needs direction
CRM and systems are underused
You're entering a new market
The company has grown but the structure hasn't
Strategy exists but implementation is inconsistent
Is fractional growth leadership right for your business?
Fractional growth leadership is generally most useful once a business has established some traction and complexity. You may already have employees, customers, marketing activity, systems or a sales process, but need more senior coordination to move into the next stage of growth.
Not every business needs a Fractional CGO. If the immediate need is a single piece of work, such as a new website, a CRM or AI tools, that's Straxor's Technology and Systems work rather than fractional leadership. Fractional growth leadership is most useful when several parts of growth need to work together.
Does a Fractional CGO replace my existing team or agency?
Usually, no.
Straxor can work alongside business owners, leadership teams, salespeople, business development staff, marketing staff, marketing agencies, technology providers, virtual assistants, accountants and other advisers.
The objective isn't to replace good people. It's to make sure the right people are working on the right priorities.
How Straxor works.
Understand
Prioritise
Build the plan
Implement
Measure and adjust
The level of support depends on what the business needs.
Growth Blueprint
Growth Enablement
Growth Partnership
Where is growth getting stuck?
Start with a conversation about where the business is now, where you want it to go and what's getting in the way.